The Privacy Invasion of Consumers Through the Internet...

The Privacy Invasion of Consumers Through the Internet and Bluetooth Devices ABSTRACT Faster, easier, and cheaper access to a plethora of information, products and people is a primary stimulus for the growing number of online consumers who use the Internet to fulfill information foraging, communication and commerce needs. Oddly enough, these conveniences appear to override users concerns of privacy invasion. As the mechanisms behind information technologies become increasingly transparent, users must trust the companies producing the products to protect them from privacy invasion and refrain from deceitful consumer information practices. Should consumers continue to put faith in companies who may be more concerned about†¦show more content†¦In 1998, the Federal Trade Commission determined that very few companies were divulging their usage of consumers’ personal data (Labalme â€Å"Fair Information Practices†). In an effort to encourage fair information practices, the FTC created guidelines for company privacy policies (â€Å"Enforcing Privacy Promises†). The guidelines, known as the Fair Information Practice Principles urge companies to clearly define the following: the company’s information practices; the consumer’s option to accept, decline, or specify usage of personal information; the consumer’s right to access personal data collected; the company’s affirmation of data accuracy and security; and the company’s intent to enforce the privacy policy (Labalme â€Å"Fair Information Practices†). As a result of the industry’s failure to adhere to the FIPP guidelines, the FTC urged Congress to create laws protecting privacy rights of consumers. Siding with corporate capitalists in favor of industry self-regulation, Congress declined to help. 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